Marketing 101: Learn how to best influence and attract more clients

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This week’s question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous. 

Neagle Code Question

Hi David,

I need to start reaching out to more to clients. What is the best way to do that to influence and attract clients so that they are receptive?

Neagle Code Answer

In order to reach out to and engage with more clients, you first need to find out what they need. 

Find a way to help them and then speak that to them.

You can’t just throw information YOU THINK they’d be interested in on various different platforms.

You need to offer information that is TARGETED to your audience … pieces of marketing that speak to exactly what they need at the moment.

That’s what will catch their attention.

That’s what you have to find out, and that’s where you have to do research. What are your audience’s needs or their pain points?

Every company that’s worth their salt is doing tons of research to find out what their client needs and then they enter the conversation that the client is currently having in their own head based on the problems and needs that are experiencing right now.

Then start putting out high value content on the platform that best suits your ideal client or send them information that speaks directly to solving their problem, and you’ll naturally attract them.

They will immediately know that you both understand their needs and that you can help them.

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