This week’s question from my portal “The Neagle Code: Directions
for Life” comes from someone who wishes to remain anonymous.
Hi David,
I’ve been in PR & Marketing which is really sales and have come to loathe this profession. How do I turn around the experience of loathing sales to loving it?
Thank you for the great question!
Hating sales… I hear this a lot when I am coaching or teaching on the topic. People will tell me all the things they love to do in their business and say they hate sales.
You are correct that no matter what your product or service, you are in the business of sales. Sales is the only thing that causes money to move, and it must be happening everyday in your business.
In order to love sales you must understand what sales is and the sales process itself and then integrate these into your business.
Earlier in my career I struggled with the idea of sales for a long time even though I was good at it. In my mind I needed to justify that sales was ethically moral. I did a lot of studying, but I was stuck. I even remember thinking that if I didn’t figure this out I would have to give up my business and go back to work. What was interesting to me is that if I went back to work, I would be going to work for a company that sells stuff.
My mentor said to me something that I have kept with me.
Sales is something you do for someone, not something you do to someone.
When you come from a place of doing something FOR someone instead of TO someone, the whole energy around it shifts. Now it doesn’t feel like a necessary evil that you have to do to someone to make money but actually something you are doing for someone.
Start by saying before every sales call “How can I help this person?”
Can you feel the difference?
Is helping someone something you loathe or something you love to do?
The sales process is a communication process between two people. In this conversation it is your job to bring order to their confused mind to empower them to make a new choice.
Again, it all comes back to, “How can I help this person?”
I have actually developed a program that will support you in changing how you feel about sales.
In my Compassionate Conversion Flow Chart I give you step-by-step instructions to help get someone all the way through this process by asking questions that get them to a place of clarity, so they can make a decision based on what they really want.
If you begin to come from a place of sales being something you do for someone and if you follow the Compassionate Conversion Flow Chart, you that you will be well on your way to loving sales.
PS: The Neagle Code: Directions for Life is a weekly no-cost
program that is open to everyone! Each week, I’ll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.
