This week’s question from my portal “The Neagle Code: Directions for Life” comes from Kim Peterson. You can find her on the web at http://commonsensehealth.org/
Question:
Hi David,
I am passionate about helping people take their lives to the next level by changing paradigms about Health, Wellness & Success. I have spent the past two years building a following (500 group members, 2,100 + FB fans, & close to 11,000 Twitter followers), credibility and community…what I have not been doing is generating the financial reward I’d hoped. I am still having a challenge with what the actual business model is.
I love to help, generate a buzz and get people pumped but I need help with how that turns into cash. Please help!
Answer:
Hi Kim!
I understand why you’re having problems with a business model…you’re not clear on your target market.
After looking at your website, it’s clear that you’re passionate about health and wellness, but it’s NOT clear what exactly you do.
Your blog is great. It’s full of really helpful information about recipes, health and tips. It seems to me that it speaks to anyone who is interested in improving their health.
However, when I clicked your “How Can We Help” tab, the services you describe speak directly to the fellow health practitioner. You wrote about your passion and ability to help them build their business.
To me, this is really confusing.
Ask yourself, who you most enjoy working with. Do you like helping individuals improve their own health, or do you like helping other wellness professionals build their business?
Once you’ve made that decision, dig even deeper.
Who is this ideal client EXACTLY? Describe them in as much detail as if they were standing in front of you telling you all about themselves.
Then get very clear on what “symptoms” are showing up in this person’s life or business.
This will lead you in creating a program or package that can help them and be of great service to them.
“Just Believe”,®
P.S: The Neagle Code: DIRECTIONS for LIFE is a weekly no-cost program that is open to everyone! Each week, I’ll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.TheNeagleCode.com to participate.
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