<— return to the blog

To niche or not to niche – doesn’t matter. Get out there!

Facebook
Twitter
LinkedIn
Email
Print

This week’s question from my portal “The Neagle Code: Directions for Life” comes from Rudi.

Neagle Code Question

I started my business as a life coach 4 years ago but I am not successful. I assume this is because I am confused a lot. I know so many techniques and have helped so many different people with equally different problems that I get confused the minute I think about defining a niche.

How can I get clarity and continue this work that I am truly good at? I can’t bear the idea of going back to the corporate world.

Thanks for your help!

Neagle Code Answer

Hi Rudi and thanks for your question!

Confusion is a state of mind that chronically sabotages success. I see it all the time with entrepreneurs.

It usually pops up when someone has a fear of making a wrong choice or a mistake, so let’s look for the truth to bring you back on track.

My question for you is this: Why do you feel the need to define a niche?

I have a hunch that you heard somewhere that to have a successful business you need to niche.

And I couldn’t disagree more.

I see entrepreneurs running themselves out of business because they are trying to define a specific niche rather than spending time listening to their potential clients and speaking to large audiences.

My advice would be to stop trying to define a niche and instead get out there and help as many people as you can.

You’ll know when it’s time to niche, and you won’t be confused by it.

Interesting Image

PS: The Neagle Code: Directions for Life is a weekly no-cost program that is open to everyone! Each week, I’ll select and personally respond to one question received via the above “The Neagle Code” page that I feel in my heart will help the most people. (You may choose to remain anonymous if you wish, with our full support.) It is my deep, heartfelt intention that ~ in answering your questions ~ I may provide you with the Universal Truths that in committed application, will set you free. Simply submit YOUR burning question at: www.DavidNeagle.com/ask-david to participate.

 

 

 

 

 

P.S. Whenever you’re ready… here are 2 ways we can help you grow YOUR business:

  • The Successful Mind Podcast. Each week, we drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.

  • Join other like-minded small business owners in our Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!