Why did my best client let me go?

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This week’s question from my portal “The Neagle Code: Directions for Life” comes from Kalisee.

Neagle Code Question

Hi David,

I’m a social media specialist and I recently received an email from a really great client letting me know that she no longer wants to receive my services. She has 4 months left in her commitment with my company, and I have no idea what’s happened as she’s received great ROI from working with me. I’m not sure how to respond to her email. Do you have any suggestions?

Neagle Code Answer

Hi Kalisee,

Thanks for the question!

My number one rule of thumb in situations like this is to never respond via email.

I recommend you pick up the phone and reach out to your client.

First, it’s imperative that you find out what’s caused her to request to be released.

Do not make assumptions.

It could be that she’s had a family emergency or it could be that something has triggered her into fear, worry and doubt.

You’ll never know if you don’t call her, and if you don’t know, you can’t help her.

Approach the conversation in a way that let’s her know that you truly care about what she’s experiencing and ask questions that get to the bottom of what’s really going on.

From there you can decide together what is the best course of action.

In my experience, those phone calls are very powerful and usually end up in the client feeling better and sticking with the program with a renewed sense of possibility.

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