Should I Change Directions?

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This week’s question from “Ask Us Anything” comes from Maria.

I’m on a transition point and taking my business to the next level. Whenever I decide, “Okay, this is the direction I’m going to go in,” something happens…and then it’s like, “Well, how about this direction instead?” Or, “How about that direction instead?”

I’m having trouble committing to one. I’m sure part of this is me being afraid to fail. Any advice around picking a direction?

Yes. Once you pick a direction, the result determines if you change it or not—not the voice in your head and not your emotions.

Just pick one direction. Pick one.

It doesn’t matter which one it is. Just pick one, because there are certain things you won’t know until after you pick a direction and start to take action on it.

People get stuck in analysis of paralysis all the time, and they spend their whole life there. They’re so worried about failing that they need to know everything ahead of time, but you can’t.

You can’t know everything ahead of time.

Failure is a major part of the process to win. You have to be willing to fail over and over and over again.

Once you pick a direction, the only thing that determines whether you change that direction is the result that you get—not your thinking, not the voice in your head, and not your emotions.

WHY DO YOU KEEP LOSING SALES YOU SHOULD BE WINNING?

It’s not your product, your price, or your pitch. It’s that you’re talking to the wrong mind, and you can’t even see it.

A sale doesn’t happen in the conscious mind. It happens in the subconscious mind.

When a prospect says they need to think about it, they don’t have the money, or the timing isn’t right, what they’re telling you on the surface isn’t what’s driving their decision.

If you don’t see what’s really happening, you don’t know what to say or do next. That’s the blind spot, and it can cost you the sale. 

This month, Steph Tuss joins me for a brand-new 5-part series on The Successful Mind Podcast where we go deep into the different types of sales blind spots and what’s going on in your brain that’s causing you to lose sales you should be closing.

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