The quickest way to make sales and build your business is through public speaking. That’s because people make a real connection with you when you’re up there telling your story.
However, not just any style of public speaking will earn you sales. You have to craft your speech for that purpose, and that’s what I’m going to show you how to do in this new series.
Even if you’ve never done any public speaking before, you can make sales right off the bat.
Would You Rather Get a Standing Ovation or Sales?
The first thing to understand is that most of the speaker training out there is completely irrelevant when it comes to making sales through speaking.
Sure, there are tried-and-true techniques that can teach you how to get an audience’s attention and garner applause. You may even get a standing ovation. That’s desirable when you’re doing a keynote.
But applause, alone, does not necessarily lead to sales. In fact, it rarely does.
If you don’t craft your speech for the purpose of sales, you’re unlikely to make any.
Speaking for Teaching Versus Sales
There is also a big difference between speaking for the purpose of teaching versus the purpose of sales.
When you’re doing a workshop or a seminar, you would not use the 8-step, crafted speech I’m teaching you in this series.
That doesn’t mean you can’t sell. You just do it in a different way.
Selling in a teaching environment is a softer sell. You give them a ton of great information and value, but you leave out the next step so that they have to acquire your product or service to learn it.
In this series, I’m teaching you how to make a 90-minute presentation that you can take to a local community or professional organization and start making sales right away.
These Steps Work
When you’re speaking for the purpose of sales, one of the primary ways to gauge your success is by calculating what percentage of the buying units in the room bought what you were selling. This is called your closing rate.
The number of buying units is not necessarily the same as the headcount. A couple would count as one buying unit because they’re only going to buy one of your program.
My closing rate is 30% and higher. Sometimes it’s MUCH higher – 80% is not uncommon. Only on very rare occasions has it been lower.
That means, when I speak, at least 3 out of 10 of the buying units in the room buy what I’m selling.
That is a conversion rate I know I can count on.
I’ll take some of the credit for that, but much of it belongs to the 8 steps in this series. They’ve been proven to work over decades of application.
I’ve got to tell you, there really is no faster way to build your business than getting this thing down.
As one of my clients said to me, “You can make bucket loads of money!”
I’ll start showing you how to fill your own buckets next time.
David Neagle, The Million Dollar Income Acceleration Mentor and author of The Millions Within, teaches entrepreneurs and commission-based sales professionals how to quantum leap their current incomes past the 7-figure income level, often in less than 12 months. As a world-class speaker, sales trainer, and success-mindset mentor to some of the globe’s top CEOs, David also privately mentors big decision-makers in their pursuit of quantum success and peace of mind.
