The quickest way to make sales and build your business is through public speaking — provided you craft your speech properly, that is. And that’s what I’ve been showing you how to do in this series. It’s time now for […]
The quickest way to make sales and build your business is through public speaking — provided you craft your speech properly, that is. And that’s what I’ve been showing you how to do in this series. It’s time now for […]
Before you do a presentation, you want to find out about the background and needs of your audience, and you may choose to tailor your content or delivery somewhat. However, don’t change who you are. You have to be you. […]
Even if you’ve never done any public speaking before, you can get booked right away. Many smaller, community organizations are hungry for speakers. You may not be able to sell in the back of the room, but if you follow […]
Let’s say that you just got a speaking gig in a wonderful venue, but then the host tells you that you absolutely can’t sell anything from the stage. What?! What are you going to do now? You definitely don’t want […]
When it comes to topics in the speaking industry, you’re going to find “hard” or “soft.” A “soft” topic is theoretical. It speaks in broad terms, as opposed to giving a person a strategy or system for change. “Personal growth,” […]
A few weeks ago I told you that your order form should include a written guarantee on the product that you’re selling in the back of the room. Here’s why: The number of people who will actually return a product […]
You’re in the home stretch of your presentation ~ the close. You’ve talked about the features of your program, told the audience the results they’re going to get, and the staff has just passed out the order forms. Now, it’s […]
If you want to have a prosperous close, you have to control the sales environment. Again, the close is the portion of your presentation that is specifically devoted to selling your product or service. One of the quickest ways to […]
If you’ve applied Steps 1-6 of my formula for a live presentation that sells, you’re rounding the bases and getting ready to slide into home. You’re now ready for “the close” ~ the portion of your talk that is specifically […]
I told you before that you have to know your audience. A similar principle applies when you’re presenting at multi-speaker events. You need to know the other speakers as well. When I’m speaking at a conference, I always ask for […]