This week’s question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.
Hi David,
To reach my income goal, I need to create a higher ticket offer. But I don’t have the confidence to charge what I want to charge. If I were to try selling at a higher price, I feel like I wouldn’t do a good job of selling it, because the confidence isn’t there.
How do I build or increase my confidence?
You’re using the wrong emotional tool to think about this. You don’t just “build” the confidence.
Confidence comes as you continue to do something, and you get a result. It comes from practicing and getting better at something.
Meanwhile, you’re building the knowledge and awareness of how to do that particular thing. That’s where confidence comes from.
What you need to work on is your courage to charge more.
Many of my clients want to present a higher ticket offer to their audience, but they’re not able to get themselves to ask for the higher rate. They don’t feel confident, and this comes through during the sales call. So, they don’t make the sale.
You can change this by doing a simple exercise in the mirror.
I would take the amount you want to charge and do a presentation in the mirror, looking back at yourself, 500 times, while saying that number.
Let’s say you want to charge $20,000 for something. In the mirror, practice asking an imaginary client for $100,000. Do this over and over again.
What happens is… when you do this 500 times—and then you actually ask someone for $20,000—it’ll seem like nothing.
You could do that in a couple of days.
It works beautifully.
P.S. Whenever you’re ready… here are 3 ways I can help you grow YOUR business:
- Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
- Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
- Join me at The Art of Success Summit! This October, I’m getting a group of amazing business owners together for 3 days to work on exponentially growing their business.
