<— return to the blog

The First Steps to Starting a Coaching Business


This week’s question from our portal “Ask Us Anything” comes from Kevin.

I want to develop a coaching business. The mortgage industry is down right now, and I’m seeing that as an opportunity for me to step into coaching. Do you have any suggestions on where to start?

I know you’ve taught a bit on how to create a funnel and things like that. I’m just looking for a little bit of direction on where to start.

The first step is to answer the following questions…


  • What is your product or service in your coaching? (You need to be specific about this)
  • Who do you help?
  • How do you help them?
  • Where can you find these people?—where are they now?
  • What are you going to charge?

Figuring out what you’re going to charge is a great way to draw a line in the sand with your own value because it will help you make so many decisions as you’re building the business.

If you start doing things that aren’t worth the amount of money you’re claiming you’re worth—then it’s time to hire someone.

You should only be doing things that are the equivalent of what you say you’re worth. And that’s determined by 2 things:

1) how much money you want to earn

2) the value to the client.

There are two very big values in business: there’s your value and the value you bring to the marketplace.

Ask yourself: What problem does this solve for the client?

P.S. Whenever you’re ready… here are 2 ways we can help you grow YOUR business:

  • The Successful Mind Podcast. Each week, we drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in our Business Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!

Grab your ticket now before our Super Early Bird Pricing expires on July 2nd!

Art of Success Virtual Summit

June 26-28, 2024 VIRTUAL ONLY

What you can expect to learn during this 3 day event:

What you can expect to learn during this 3 day event:

  • How to uncover any unrecognized value conflicts that are keeping you from effectively solving recurring problems in your business.
  • How to make sound business decisions based on where you’re headed and what’s on the horizon.
  • How to connect to your “WHY” and the part it plays in your success.
  • And so much more over the course of 3 action packed days from the comfort of your own home or office!

If you’re ready to take ownership over your destiny and start living life on your own terms, this course will provide the step-by-step framework you need.

The time for excuses and playing small is over.

Are you ready to break through your limitations, gain unstoppable confidence, and claim the life you desire?

Then take the first step by joining 6 Steps to Personal Freedom right now.

Grab your ticket now before our Super Early Bird Pricing expires on July 2nd!

Program start date is October 9, 2023