<— return to the blog

They Said, “I Can’t Afford It” Without Knowing My Price

LIN-magnifyingglass
Facebook
Twitter
LinkedIn
Email
Print

This week’s question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.

Hi David,

I’ve been focusing on sales, sales, sales this past week. During my sales calls, I keep getting objections around money.

One person knew she wanted to work with me (she said it was a “no brainer”). But before I could tell her the price, she said, “I can’t afford it right now. I just got back from traveling to another country and I’ve spent all my last money on getting home.”

I pointed out that I hadn’t even shared the price yet. She laughed and said she just needs a few months to get her stuff together. How do I handle this kind of objection?

When she said she couldn’t afford it—the moment you realized she didn’t even know how much the price was—your response should have been:

“Do you have any intention of saving the money? Or do you just not want to do this? Because you said ‘no’ without even knowing what the price was.”

You need to get down to what the real problem is,
and cut the BS.

Otherwise, you’re not dealing with the real problem.

This is a person who’s afraid to tell you, “No.” One of the most difficult things for a human being is to tell another person, “No.” You have to give the person permission to say no, if you think that they’re BS’ing you.

Anybody who says “no” or “I can’t afford it” without knowing the price, probably isn’t someone you want to work with anyway.

When someone says, “I can’t afford it”—what they’re really telling you is, “It’s not a priority in my life right now.” That just means you haven’t conveyed the correct urgency in that call.

If it’s urgent enough, a person will move it to the top of the priority list in their life.

If it CAN be urgent enough,
your job is to help them see that it’s urgent.

To tap into a person’s urgency during a sales call, it’s very simple.

Ask them, “What do you want?” And get to the core of what they really want. Ask them, “What’s going to happen if you don’t change?” Ask, “How serious are you about changing this right now?” That’s it.

Save

P.S. Whenever you’re ready… here are 2 ways we can help you grow YOUR business:

  • The Successful Mind Podcast. Each week, we drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
  • Join other like-minded small business owners in our Business Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!

If you’re ready to take ownership over your destiny and start living life on your own terms, this course will provide the step-by-step framework you need.

The time for excuses and playing small is over.

Are you ready to break through your limitations, gain unstoppable confidence, and claim the life you desire?

Then take the first step by joining 6 Steps to Personal Freedom right now.

Grab your ticket now before our Super Early Bird Pricing expires on July 2nd!

Program start date is October 9, 2023

Tuesday, September 26th at 2pm ET

During this FREE 60-minute virtual training, I’ll show you the Hidden Force that shapes your reality (and how to harness it) so you can create the destiny you know you’re capable of!

On this live virtual workshop, you’ll discover:

Join me to learn how to reshape your reality!

Tuesday, September 26th at 2pm ET

During this FREE 60-minute virtual training, I’ll show you the Hidden Force that shapes your reality (and how to harness it) so you can create the destiny you know you’re capable of!

On this live virtual workshop,
you’ll discover: