The 5th Pillar of Influence is short but profound: believe in the greatness of your new clients, so that they can believe in it too.
If you have reached this final Pillar of Influence, you have just secured a sale.
Congratulations! You have much to celebrate.
You accomplished this sale by carefully applying the first four pillars, which were:
• Pillar 1: Become your own power of influence so that you can influence others
• Pillar 2: Put yourself into the position to influence
• Pillar 3: Attract your ideal client
• Pillar 4: Ask questions during a discovery conversation
Believe in Them
The sale is your new clients’ first victory. It is their first step toward the change that they need to make in order to have the life of their dreams.
You want to be excited that they have stepped beyond the bars of their prison to begin this process of transformation.
You want to be excited about it, so that they will be excited as well.
Your Belief Sustains Them
If you’re nervous, they will be nervous too, which will cause doubt to fester in their mind.
Doubt will stop their transformation in its tracks, and they’ll probably go into buyer’s remorse.
Your belief in their greatness is a cloak that will help keep their doubt at bay.
It will keep them going when they falter, and sustain them during those dark moments when they confront what they need to confront in order to change.
They Have Chosen You
I’m sure you know from personal experience that change is not easy, and we all need help.
From the time we are born ~ utterly dependent upon our caregivers for survival ~ we learn how to determine if a person can help us or not.
Your new clients see in you the hope for their new life. They have chosen you as the person to guide them.
Isn’t that an honor and a privilege to take with utmost seriousness?
And isn’t that why you’re in business? To create positive outcomes in people’s lives?
Of course it is.
Pillar 5 Cuts Both Ways
Well, here’s the other wonderful thing about Pillar 5. It goes both ways.
While you are holding the vision of their greatness and what’s possible for them, you begin to glimpse your own greatness as well.
You begin to see that much more is possible for you than you realized.
And as you take this journey of change with your new clients that these 5 Pillars have allowed you to take, you are transformed.
You step beyond prison bars that you may never have known were there, and walk your own path of greatness as well.
