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When loyal subscribers aren’t ideal clients


This week’s question from my portal “The Neagle Code: Directions for Life” comes from Julia.

Neagle Code Question

Dear David,

I’m narrowing the focus of my business with the programs I have on offer and who I serve. I know that some of my current subscribers will not “fit” my new client profile. How do I make the transition without losing the majority of my community? Thank you for your time!

Neagle Code Answer

Hi Julia and thanks for your question!

I guess my question back to you would be:

Why do you want to hold on to clients that do not fit your profile? It doesn’t seem like that would be in service to you or them.

Instead focus on those that you can and want to help. The subscribers who relate to that profile will stay and those who don’t will go.

Here’s the beauty of your situation…there is no lack. Your new subscribers are just waiting for you to make the transition.

I know in my company we would rather have a smaller group of our ideal clients than a huge group of people who are just names and email addresses.

In this situation, quality over quantity allows you to speak more clearly to people and maintain a clear focus of who you want to help.

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