This week’s question from our portal “Ask Us Anything” comes from Thomas.
What’s more important to focus on if I want to grow my business—marketing or sales?
Great question.
The answer is both. Every business needs both marketing and sales. They’re both important.
It’s kind of like asking which came first, the chicken or the egg? No one really knows… and does it really matter?
If you want to scale your marketing efforts, you’ll need capital, and the only way to increase your capital is to get really good at sales.
If you want people to sell to, you also need to be marketing yourself and putting yourself in front of the right people.
So, they’re both important.
Marketing is where you’re getting in front of your ideal clients, making them aware that you exist, or simply making connections. You’re communicating about how you can help them, or teaching them something that benefits them. Because if they don’t know that you exist, you can’t sell to them or serve them.
Selling is where you’re connecting with those people, converting them into clients or customers, and making sales. You’re either doing this through a 1-on-1 conversation with them (or your sales team is selling for you)—or through some other format where you’re speaking to a group of people and then driving them to a call to action (such as buying from a sales page, booking a call with you, etc.).
Every day, you should be doing something to market yourself AND make sales, so that you can build momentum and achieve the success you really want.
David
P.S. If you want get really good at drawing in ideal clients, confidently talking to anyone, and closing the sale with ease, I highly recommend you join me for my upcoming 4.5-month sales training program, “The Matrix,” which starts on April 2nd .
This program is for business owners and entrepreneurs who want to master the art of selling and FEEL GOOD about being able to influence a person to make a buying decision.
To learn more about The Matrix program and join, click here.
