Why Am I Not Busier in My Business?

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This week’s question from our portal “Ask Us Anything” comes from Jo.

Recently, I realized I’ve been practicing and caring for patients for over 20 years, and I have an 85% success rate. I like treating patients. I like earning money. I know money can come from other things, but I feel like my practice should be busier.

I must be doing something to NOT be seen—to stay hidden, in spite of everything I do. Should I be busier?

This is a question I think you need to resolve inside of yourself.

To do what you’re talking about—you need to have a reason why.

I was just listening to a woman from Canada explaining something I thought was fascinating.

She was one of the top real estate agents in her country. She was putting in an incredible amount of work and dedication, while sacrificing family and other things.

When she saw how much money the government was taking in taxes, she realized she could make more money by lowering the amount of work she was doing—and be 10 times happier in her life.

She realized all this “striving” in her industry had a point of diminishing returns. She wasn’t getting out of it what she wanted.

She said, “I wanted to be successful, so I could have more freedom and control over my life. And I do. But if I try to be more successful within this specific business, all I’m going to do is put in a ton more effort and not get anything back from it, because of how much the government will take from me at the end of it.”

She made a conscious choice to back down, so that she could maximize the amount of money she was making—and how much work she was doing—from a perspective of fulfillment.

I think you need to get really clear with yourself on what you want.

The desire to be “busier” could be your core wound triggering a feeling of “not enough.”

Make sure this isn’t a voice from your past trying to get you to do more, because you don’t feel good about yourself.

You do fantastic work. Your clients love you. You make great money. So there needs to be a real reason to go beyond that.

Success isn’t about how high we can go. It’s about how fulfilled are we in our heart.

It’s not about climbing the biggest mountain. It’s about—are we happy with what we’re doing? Are we making the amount of money we want to make to live the life we want to live?

I don’t have to constantly go for billions of dollars. If I’m happy with what I’m doing, that doesn’t need to be the next place that I grow.

There are many places I can grow in my life. It doesn’t have to be constantly raising the bar financially, or from a status perspective, or more clients, or admiration from other people. That can be a distraction.

WHY DO YOU KEEP LOSING SALES YOU SHOULD BE WINNING?

It’s not your product, your price, or your pitch. It’s that you’re talking to the wrong mind, and you can’t even see it.

A sale doesn’t happen in the conscious mind. It happens in the subconscious mind.

When a prospect says they need to think about it, they don’t have the money, or the timing isn’t right, what they’re telling you on the surface isn’t what’s driving their decision.

If you don’t see what’s really happening, you don’t know what to say or do next. That’s the blind spot, and it can cost you the sale. 

This month, Steph Tuss joins me for a brand-new 5-part series on The Successful Mind Podcast where we go deep into the different types of sales blind spots and what’s going on in your brain that’s causing you to lose sales you should be closing.

You’ll learn about the four Sales Blind Spot types: the Reluctant Seller, the People-Pleaser, the Convincer, and the Catalyst, and how each one kills the sale.

We also created a free tool that shows you what’s really happening in your sales conversations, where exactly you’re losing the deal, and how to fix it.

If a sale has ever slipped away and you couldn’t explain why, this series is for you.

Listen to it here.

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