This week’s question from my portal “The Neagle Code: Directions for Life” comes from Susan.
Hi David,
Sometimes, I’m in a flow when it comes to sales. But other times, I’m not. I want to start my own business and it feels like my subconscious programming is keeping me from going out and talking to people.
What do I do?
Here’s a major problem that I see in many people…
When they’re selling for others, they’re absolute superstars. But as soon as they want to start their own business, their sales prowess goes away.
Suddenly, they become timid and fearful. And they have no idea why that happens.
Allow me to explain why.
When you’re selling for someone else, rejection doesn’t feel personal.
You think:
“Well, they just don’t want the company that I’m working for.”
But when it’s your company, things get a lot more personal.
All of a sudden, rejection makes you feel like you’re not worthy of making sales or running a business.
Luckily, there’s a way to overcome this thinking – and a very simple way at that.
All you have to do is shift your focus.
The focus of sales isn’t to make money – it’s to help people.
Selling isn’t something that you do to someone, but for them.
When making a sale, what you’re really doing is helping someone arrive at a decision that will make their life better in some way.
Your job isn’t to convince someone to say “yes”. Instead, it’s to guide someone’s decision-making towards either a “yes” or a “no”.
When you understand this, sales becomes a numbers game. Your goal from that point on is to find those who need what you have to offer, not change the mind of those who don’t.
This is how you become a true sales rock star who’s passionate about what you’re selling. You become inspired by what your product or service can do for others and how it can better their life.
The moment you adopt this approach, sales will become effortless.
P.S. Whenever you’re ready… here are 3 ways I can help you grow YOUR business:
- Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation and relationships.
- Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice and meet others who value truth and growth!
- Join me at The Art of Success Virtual Summit! In April 2021 I’m getting a group of amazing business owners for 3 days to work on exponentially growing their business.
