The Truth About “I Can’t Afford It” (It’s Not What You Think…)

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This week’s question from our portal “Ask Us Anything” comes from Tristan.

You’ve taught that the subconscious mind doesn’t know the difference between an actual experience and imagination. You’ve also been teaching about going out and buying really nice things and staying in five-star hotels. What if I just imagine all of that in fine detail – the smell of clean sheets, the nice pool? Wouldn’t that be just as good since I can’t afford those things right now?

No. Why? Because you’re not getting the result of it:

You imagine it to create the expectation, but you act on it to create the result.

To some degree imagination helps, but not fully, because you won’t actually have the result in your life, and you don’t go through the receiving process. The receiving process is huge. You can imagine yourself with all different kinds of things, but it’s a much different thing to actually be able to open up and receive something in your life for real.

That’s not true that you can’t afford those things. You’re bringing in a false assumption. You could afford anything that you decide to afford. If you can imagine it, it’s here. If you can desire it, it’s here. And so is the money to acquire it, but you must do the thing to bring the money in to acquire it.

When you don’t do the thing consistently, you won’t acquire it. And then you’ll say, “I don’t have the money.” When the truth is you do have the money. You just stopped receiving. You did not go out and continue to do what’s necessary to receive it.

You also need to analyze whether what you’re doing is effective or not. Ask yourself, “Do I need to get better at this skill set?” If it’s sales and you’re not making sales, then something’s wrong. That’s feedback. You have to look at exactly what is going wrong – am I talking to the right people? Am I bringing the right product or service? Is it the right price? Am I asking for the sale?

To get better at anything, you have to break it down into its particular parts and ask what is working and what is not working.

WHY DO YOU KEEP LOSING SALES YOU SHOULD BE WINNING?

It’s not your product, your price, or your pitch. It’s that you’re talking to the wrong mind, and you can’t even see it.

A sale doesn’t happen in the conscious mind. It happens in the subconscious mind.

When a prospect says they need to think about it, they don’t have the money, or the timing isn’t right, what they’re telling you on the surface isn’t what’s driving their decision.

If you don’t see what’s really happening, you don’t know what to say or do next. That’s the blind spot, and it can cost you the sale. 

This month, Steph Tuss joins me for a brand-new 5-part series on The Successful Mind Podcast where we go deep into the different types of sales blind spots and what’s going on in your brain that’s causing you to lose sales you should be closing.

You’ll learn about the four Sales Blind Spot types: the Reluctant Seller, the People-Pleaser, the Convincer, and the Catalyst, and how each one kills the sale.

We also created a free tool that shows you what’s really happening in your sales conversations, where exactly you’re losing the deal, and how to fix it.

If a sale has ever slipped away and you couldn’t explain why, this series is for you.

Listen to it here.

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