How can I open the conversation with potential clients?

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This week’s question from my portal “The Neagle Code: Directions
for Life”
comes from Melanie.

Neagle                 Code Question


Hi David!


Thanks so much for this opportunity.


I have lots of people who I know my services can help, but I’m resisting picking up the phone and contacting them, because I’m unsure as to how to start the conversation. Do you have any suggestions for how I can open these types of conversations?


Thanks so much,
Melanie

Neagle                                               Code Answer

Hi Melanie, I’m glad you asked this.


The opening of a sales conversation is one of the most overlooked AND most important parts of the process. It is so essential that it has the power to make or break the entire call.


Why is it so important?

It is vital that you maintain control of the conversation from the very beginning. In order to do this, you must establish control right from the start and make sure YOU are leading the conversation.

IF YOU DON’T, it is very difficult to regain control and you will not make the sale.


There are three parts to a solid opening:

1. Greeting: Tell them who you are.
2. Purpose: Tell them why you are calling.
3. Ask: Jump right into the Compassionate Conversion Flow Chart

You must have a reason to start the conversation. If you don’t have one, create one!

Example: “Hi ______. This is Melanie from _______. You recently subscribed to my list and I’d like to talk with you about _______ so I can create content to better serve you. What is the biggest challenge you are currently facing in ________?”

Lastly, remember to be calm, confident and in control.

Just Believe,®
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