What you’re actually afraid of losing (it’s not what you think)

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This week’s question from our portal “Ask Us Anything” comes from Julie.

I’m starting to understand that I need to change my self-image to change my results. But I’m scared. What if I change, and I lose everything? What if people don’t like the new me? What if I fail at this new level? How do I deal with that fear?

The fear is normal. Everyone who’s ever grown has felt that exact same fear.

But here’s what you need to understand: you’re not going to lose everything. That’s your subconscious trying to keep you safe by scaring you into staying where you are.

Think about it logically. What are you actually afraid of losing? Your current results? The results you don’t like? The income level you’re trying to get away from? The relationships that don’t support you?

Most of what you’re afraid of losing is exactly what you’re trying to change.

And the fear that people won’t like the new you? The people who matter will love the new you. The people who don’t like it weren’t really for you anyway.

Here’s the truth: every level requires a new you. You cannot take your current self-image to the next level. It doesn’t work that way.

So yes, you’re going to change. Yes, some things will fall away. Yes, some people will be uncomfortable with it.

But what you gain is so much greater than what you lose. You gain yourself. You gain your potential. You gain the life you actually want instead of the life you settled for.

And as for the fear of failing at the new level? Failure is just feedback. It’s information about what to adjust.

The only real failure is staying where you are because you’re too afraid to try.

Feel the fear and do it anyway. That’s the only way through. The fear doesn’t go away until you prove to yourself that you can handle what’s on the other side.

YOU KNOW YOU SHOULD BE CLOSING MORE SALES…
SO WHY DO TOO MANY OF YOUR CONVERSATIONS STILL END WITH “I NEED TO THINK ABOUT IT”?

You can have a great offer, know you can help the person sitting across from you, and still lose the sale because you can’t see where your own thinking is taking you out of the conversation.

That’s your Sales Blind Spot. It can show up when you hesitate to ask for the sale, back off when you hear an objection, over-explain or try to convince, or miss what the prospect is really telling you.

That’s what we’ll work on at The Elite Mind: Sales Accelerator in Charlotte, November 10–11. Over two focused days, you’ll learn how to lead when the conversation gets uncomfortable, ask the right questions that bring the truth to the surface, handle objections without freezing or over-explaining, and guide a prospect to a clear decision without pushing, chasing, or forcing the sale.

If you’re ready to turn your Sales Blind Spot into your next revenue breakthrough, you don’t want to miss this: Apply here to join us.

 

Turn your sales blind spot into your next revenue breakthrough, and learn how to lead sales conversations that create more clients and consistent cash flow.

November 10-11 2026 | LIVE in Charlotte, NC

Over 2 focused days, we’ll guide you through how to:

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Program start date is October 9, 2023