Know your audience

[8 Steps To A Live Presentation That Sells Series] Article #8 ~ Transition to Your Powerful Story

If the devil’s in the details, Step 5 of my formula for a live presentation that sells is a classic example. It may seem like a small point, but ignoring it could cost you thousands in sales. Step 5: A […]

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[8 Steps To A Live Presentation That Sells Series] Article #5 ~ Control The Room

If you’ve followed Steps 1 and 2 in this series, your speaking audience is hanging on your every word, just waiting for what comes next. What comes next isn’t sexy, but it’s one of the most crucial steps of all. […]

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[8 Steps To A Live Presentation That Sells Series] Article #3 ~ Know Your Audience

As I said last time, before you do a presentation for the purpose of sales, you have to find out about the audience: their background, their needs and so on. You want to use that information for your benefit and […]

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