The hard-work paradigm that’s secretly sabotaging your income

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This week’s question from our portal “Ask Us Anything” comes from Calhoun:

This is about managing energy.  I’m trying to dramatically increase my sales this month, and I remember that you’ve said that things should be fun and easy . But on Monday I went through a very long day—had a small breakfast in the morning, hardly went to the bathroom, didn’t eat any meals, and by 8 o’clock at night I’m thinking I need to do more but I’m really tired. Other business development activities I do consistently have been pushed aside. How do I manage energy so I don’t feel exhausted? While it’s happening I feel energized, but at the end there’s a very tired feeling.

I’m going to tell you the same thing that Bob Proctor told me. It’s easy. Stop making it hard. That’s all I’m going to give you. I can’t make it any more simple than that.

That’s not the same as “relax and keep doing what you’re doing.” Everything you’re describing to me sounds very chaotic. You’re pushing, and it’s hard, and “where’s this going to come from?” Your approach is wrong.

Think to yourself: if this was as easy as it could be, what would it look like? And then work backward from there.

Here’s what most people miss: our subconscious approach to everything is how to make it hard, because we were taught that hard work is an ethic and a value. So it affects the construction of how we create a business and bring in money. This is about demolishing that paradigm and starting from base one, going: How can this be easy? And then make a decision that that’s going to happen and allow the information on how it can be easy to come to you.

You’re trying to find and push and get. You have to allow and receive, and then do.

Let me tell you my story. I tried to create $50,000 in a month—first month horrific, second month horrific. Proctor kept telling me, “David, it’s easier to make $50,000 in a month.” But my mind wouldn’t let go of the how. Then after two months of this craziness, I said, “Oh, he means it—seriously, it’s easier.” So I asked, “If it was as easy as it could be, what would that look like in my world?” One client for $50,000. Even then I complicated it—I didn’t think I was worth $50,000, so I charged $15,000. But I got there in two weeks instead of a month.

What would be the easiest way for this to show up in your life? Not the laziest way—the easiest way. Grace, ease. We never want to confuse ease with laziness.

IS YOUR BUSINESS STUCK AT THE SAME INCOME LEVEL YEAR AFTER YEAR?

That number you keep returning to, no matter how hard you work, how many strategies you try, or how badly you want to break through, isn’t random.

It’s your Financial Set Point: the unconscious psychological threshold that determines how much income you allow yourself to earn, keep, and grow.
From June 15–29, Steph Tuss joins me for a brand-new 5-part series on The Successful Mind Podcast where we’re unpacking the psychological programming that’s controlling your income.

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