This week’s question from my portal “The Neagle Code: Directions for Life” comes from someone who wishes to remain anonymous.
Hi David,
I’ve been going through a cycle of ups and downs in my cash flow. One minute my cash flow is high… the next, it’s low again.
I see so many great opportunities around me, and I’m cultivating relationships. But my income keeps fluctuating. How do I deal with this constant up-and-down pattern?
Since you’re a parent, let me ask you a question. If every day you had this experience with your child—one day you were able to feed your child, but the next day you weren’t—what would you change?
If you weren’t able to provide food for your child one day, what would have to change?
Obviously, you’d have to find a way to feed him every single day. That would become your priority.
That’s what you have to do with your sales and your business—
You have to make it a priority.
The only reason it’s up and down is because either you, or somebody else in your business, is not making sales a priority every day.
You must make sales a priority every single day. Once that happens, the flow of income will become more regular and consistent.
Focus on the fact that you’re building your knowledge with sales every single day. And by doing so, you’ll improve your income.
It’s so important. The way I think about it is… I want to be making sales even when I’m asleep.
That means I have to set up the systems within the business to make sure that’s happening.
If sales aren’t happening consistently, then something’s wrong.
Years ago, Dan Kennedy said, “You have to have the attitude of making a sale every day, depending on what you do. Maybe you have to make a lot more than one a day.”
But in order to make a sale every day, you have to put something out every day at the head of your funnel, to generate that sale. Whether that’s advertising, marketing, reaching out, or asking for referrals—you have to take an action every day, based on cause and effect, to bring that sale in over whatever your sales cycle period is.
That should be your attitude in business. It makes so much sense, but for some reason, many people don’t think this way.
Focus on making sales. Ask yourself: “What can I do today? What can I do tomorrow? Or the next day? Every single day, what can generate a sale for me?”
That’s how you make it a priority.
P.S. Whenever you’re ready… here are 3 ways I can help you grow YOUR business:
- Listen to The Successful Mind Podcast. Three times per week I drop cutting edge information and strategies relating to success mindset, leadership, wealth creation, and relationships.
- Join other like-minded small business owners in my Transformation Facebook Group! Allow us to be a place to share ideas, get advice, and meet others who value truth and growth!
- Join me at The Art of Success Summit! This October, I’m getting a group of amazing business owners together for 3 days to work on exponentially growing their business.
