How Do I Handle This Sales Objection?

How Do I Handle This Sales Objection?
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This week’s question from our portal “Ask Us Anything” comes from Michelle.

I had a sales call that I thought went well. Throughout the call, he kept saying, “This sounds great,” “This sounds better than all the other copywriting programs I was looking at,” “This feels less salesy.” I kept hearing a yes answer from him. But at the end of the call, he said he needed to check with his wife.

Normally in my questionnaire, I ask if there are any other decision-makers who need to be present on the call. But for this one, I didn’t have a questionnaire—I just jumped straight to the call. Afterwards, I emailed him a recap of the program details, but he ghosted and never answered. What would you say in response to his objection? Is there anything else you would do? Should I just wait a few days for him to reply?

Great question! During the call, I would ask him why. Why does he need to speak with his wife? e.g., “What is it that you need to discuss with her?”

In this situation, you might say, “Is it about the content, the delivery, or the cost?”

If he says it’s about the cost, I’d say, “Okay, so you guys make joint decisions on paying for certain things?” He’ll probably say yes.

And I would say, “Okay, so what are you going to do if she doesn’t want to go along with it? Do you have the ability to pay for this yourself, so that you can continue and take responsibility for your own growth?”

Also, I would have made a follow-up appointment to talk to him before you got off the phone. I’d say something like, “When are you going to talk to your wife about this?” If he says, “I’m going to talk to her Saturday.” I’d say, “Great. Can we have a phone call Saturday night or Monday morning?” Or something like that.

Always make the next appointment.

David

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